Cameron Research : Our Skills

When you work with us

Evaluation of potential to enter new markets, new sectors or a new target market
Conduct a data/market review – analysis of existing data and sales/EPOS data to provide business conclusions
Advice on producing a market research plan and budget (short/long term), to ensure fit within marketing/sales plans
Competitive SWOT analysis to ensure differentiation and commercial advantage
Develop NPD concepts, brands and products - from consumer taste testing to packaging stand-out and promotional development
Develop a brand positioning - research current brand image and test new concepts
Understanding consumers and their purchase/usage behaviour
Assessment of promotional activities to develop the best creative and optimise this for maximum effectiveness

Executive level market research and brand consultancy
Strategic planning and brand development
Qualitative and quantitative research – among national population or specific target market demographics
Brand and market “health” checks – to review position of a brand or product within the market
Consumer usage and attitude studies
Data reviews – using internal sales/EPOS data and existing market research
Desk research

High level of client service
Quality fieldwork, DP and analysis - all conducted under Market - - Research Society code of conduct
Objective analysis - fresh thinking
Cost-effective - low overheads
Professional standards
Confidential