Market
studies – desk
research, SWOT analysis, competitive analysis, sales and market
data review, new market
investigation and potential
Planning – guidance in selection and interpretation
of the most appropriate methods, designing and managing research
projects,
integrating research-based knowledge into marketing and strategic
development
Consumer studies – brand image, customer satisfaction, usage & attitude
studies, concept and product testing, NPD/line extension, brand health
Specialist markets:
- FMCG
Health & beauty
Food & drink
Alcoholic beverages
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