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Our clients include both large and small manufacturing and production
companies, who often do not have internal researchers or who want
increased resource for a short-term period or a specific project.
We also work with design and marketing agencies, allowing them
to provide even greater added-value to their clients. We can fill
the role of research/planning partner, working at senior managment
level and excel in careful listening, rigourous planning and clear
communication.
Recent Clients:
Macphie of Glenbervie, Food Solutions:
Design and management of
a national quantified survey to investigate potential for a new
range of ready-made chilled foods. Provided analysis of size of
target market, recipe recommendations and marketing/packaging communications
plus branding solutions.
Fresh Food Producer, Scotland:
Running
a national quantified survey within retail sector to explore channel
opportunties and market potential for hot snack market. Concept and
product positioning development and and recommendations.
Whisky Distiller, Scotland:
Qualitative project to explore brand usage and attitude, purchase
dynamics and test on-trade promotional ideas. Develop positioning
platform and brand identity.
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